Enhancing the sale process is the dream of every entrepreneur.
In order to ensure hassle-free communication with the customers, the installation of the appropriate call center software is imperative.
The latest consumer survey has stated that around 90% of the consumers stop doing business with a firm on account of poor customer support services.
So, while speeding up the sales process, an entrepreneur should also divert enough attention to ensure proper resolution of the customers’ queries.
1) Initiate IVR in the Calling Process: For some simple enquiries and information, every firm should install the apt IVR (Interactive Voice Response) in the calling process.
It will help resolve customers’ queries while the sales staff can utilize that time towards hastening the sales process for other customers.
2) Goal Setting for each call: The art of communication is the sure shot success to any sales process. Every sales staff should be capable enough to resolve customers’ queries completely without any delay. Imparting appropriate training to them is extremely important.
The latest consumer support statistics have indicated that around 75% of the customers get seriously pissed off when they have to explain the same thing to a call center repeatedly.
While discussing with a consumer, a firm should never forget to intimate him an additional discount offer via telephone, in case he wishes to buy a product on the same day.
3) Analyze Appropriate Strategies to Convince Reluctant Customers: Not every customer instantly agrees to buy your product. Some sort of tweaking is required.
A call center representative should be courteous enough to accept all rejections with a pinch of humility. If customers have some reservations about your product, then you should try to convince them and resolve their doubts at the earliest.
4) Instant Messaging Via Omni-channel Support: To hasten the entire sales process, a company should also resort to omnichannel support strategies. The social media offers instant messaging services facilitating quick sales without any worries.
A new survey on consumer behavior has claimed that around 92% of the consumers love to buy from companies that stay vigil on social media 24x7.
5) Attractive Offers and Discounts: To ensure quick sales of products, offering appealing discounts to customers is also a good way to close the sales in no time.
During the telephonic discussion, a telecaller should clearly mention about the existing offers and special discount that the company will provide if the consumer gets ready to buy the product within a stipulated time.
6) Astute CSR Strategies and Implementations: A company that is engaged in a number of CSR (Corporate Social Responsibility) activities and projects is likely to get more sales than its competitors.
Such companies also win more faiths of the customers. So, by indulging in possible CSR activities and social projects, a company will be in a better position to augment its sales and close the same in no time.
Case Study
An educational company launched their multi-branded e-commerce portal a year back. The company installed the call center solutions in the system to respond to customers’ queries in no time and resolve their queries at the quickest time.
However, this particular educational portal was little reluctant to offering astute contact service during pre-sales enquiries. Gradually, its customer service indicators fell below the desired levels. Also, unskilled staffs made the handling of call center software more difficult than ever.
Months after months, the company’s profits also were reduced. The company soon appointed the consultant. He observed the absence of appropriate software, and telecallers were not aligned with the goal of the company.
The installation of the best call center software, IVR installation, setting up of goal for every callers, and change in marketing policy started yielding positive results from day one and augmented the company’s branded products too.
Soon, the company made a lot of profit in the last few months. What really did the trick was how the company sped up its sales process and quickly closed its sales. The company made a whopping profit of around 23% in the last couple of months indicating its bumper sales of products and items.
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