Receiving too many leads not always bring good news for a firm. Nowadays, consumers randomly dial contact centers to enquire about certain products or services but that can’t be qualified as a quality leads.
In order to filter out relevant sales enquires from the rest; companies often install the appropriate call center software in the process.
Such calling devices always work wonder for the firm as the entire voice data of the customers get stored in the process for further resolution by the sales team.
According to a recent market intelligence survey, around 70% of the consumers seriously get pissed off when a contact center doesn’t install appropriate tools in the office.
As far as the garnering of the qualified leads is concerned, a company has to exercise utmost caution to ensure that it gives maximum attention to the qualified leads.
1) Understand the Qualified Leads First: The irony is that many entrepreneurs still don’t know how to filter qualified leads from the random enquiries.
Qualified leads are the enquiries from the customers with intent to buy a particular product or service sometime in future.
An experienced telecaller can easily find out whether a customer really intends to buy something in the future or not. So, a firm should always hire skilled staff for contact support services.
2) Understand Unique Value Proposition: The base of your marketing strategy is to have a compelling Unique Value Proposition (UVP).
It actually refers to the distinct and appealing idea that sets a firm apart from its competitors. This UVP eventually decides how much the qualified lead a firm will get over a period.
A recent consumer survey has found that around 89% of the customers are likely to buy a product from a company that offers omnichannel supports via email campaigns and social media messaging.
3) Highlight USPs While Talking to Customers: It is absolutely essential for a company owner to know its products well. So, the contact support staffs should take each call seriously.
During the very first interaction with the customers, support staff should try to highlight the USPs of the product to them without any delay.
4) Invite Prospects to Find Solutions in Your Products: In the last few years, framing has evolved out as a new concept under which the prospects are enticed to see their problems and find their potential solutions through the company’s products while facilitating sales.
During a live interaction with the prospective clients, a telecaller should analyze his problems first and then offer applicable solutions to them by prompting the sale.
5) Flaming Hoops Creation For Instant Buy: This is another method in which the highly qualified leads are created to ensure that future customers of the product can easily overcome those obstacles first that prevent them from buying from you.
Around 65% of the consumers are likely to buy from a company in which they already paid the advanced amount.
Utilizing the “KYC” form on the company website is a good way to get familiar to your potential customers. In some cases, entrepreneurs take a token amount of money from consumers for consultation services. Customers once paying the consultation fee will be also interested to buy a product from the same company.
Case Study
An educational institute has started its business just a year back. The company is earning moderate income by way of its sale and service. It installed the call center solutions in the process to resolve customers’ queries.
However, from the last couple of months, the firm failed to generate enough leads. The owner and other seniors immediately analyzed the root cause of the problem. They identified the lack of best call center software in the system and product knowledge among telecallers to generate the leads.
It came as a big challenge for the top management that the sales figure didn’t rise. They changed the marketing strategy, trained the company representatives, and install the latest call center software solutions in the network.
Meanwhile, the telecallers also organized some direct promotional campaigns that yielded qualified leads via online call center software. The owner heaved a sigh of relief on noticing a rise in leads and revenue.
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