How To Make Your Company More Market and Customer Driven In Top 5 Ways

In a cutthroat competitive environment and digital era, giving an adequate attention to the customers’ point of concern is the need of the hour.

Apart from offering excellent quality of the product or services, offering astute customer services via installing the call center software in the process is also indispensable.

A customer-driven business strategy includes a lot of things like proper identification of target audience, apt behavior, calling etiquette and fulfilling their needs on time.

It should also offer other ways to retain customers. Statistically speaking, firms offering omnichannel support to customers are able to retain around 89% of their customers in comparison to their rival firms.

1) Target Your Market Audience and Strategy: An astute marketing strategy usually aims for a particular target audience.

It requires identification of the demographic features such as the customer base, age, gender, profession and income level.

When an entrepreneur knows his customer base well, he can also formulate his business strategy astutely.

2) Understand the Need of the Customers: A customer-driven marketing strategy target towards meeting the needs of the consumers while analyzing how the company’s products or services can meet those needs of the customers.

A customer survey statistic has revealed that around 70% of the companies need to add more customer service innovation to their marketing strategies.

3) Retain Loyalty of the Customers: Customer-driven marketing strategies and decision-making activities often help to augment the customer’s faith in the business of the company.

A recent marketing statistic on consumer behavior has revealed that around 80% of the customers are likely to stay loyal to a firm that promptly addresses their concerns.

4) Understand the Relevance of Customer Feedback: Use customer’s feedback as an important tool to take a company’s business to a still greater height.

Each customer should feel part of the organization from where he regularly purchases the goods and services for his needs. The message is clear; never ignore your customers’ feedback ever.

For example, if your customers feel that you need to improve your after-sale-service, then don’t delay it further.

You should make necessary changes to your contact support work and show them that you seriously value their opinions and feedbacks.

5) Optimum use of Referral System: Generating referrals should be a part of your customer-driven marketing strategy and sales promotion technique.

As an owner of the firm, you should encourage your customers to speak positively about your firm 24x7.

You can execute a referral program by alluring your customers to pay a cash reward or discounts in lieu of his or her mouth publicity.

Case Study

An educational coaching institute was launched a couple of years back. It hired good faculty staff and support members.

However, the educational institute was little reluctant to offering astute customer support services to its customers.

It did not install the best call center software in the calling process. Also, the lack of skilled staff at the customer service department made the institute’s future more clumsy and gloomy.

After a couple of months, the institute’s business dwindled badly. Many students left the institute and no new students could take admission due to improper customer care.

The management really became tensed and decided to find an appropriate solution to this problem.

The management hired an outsourced telecalling agent for lead generation purposes. On day one, the firm processed call center solutions to see if things are improved or not.

Really the trick worked well. Soon, the telecaller received a lot of questions regarding new admissions. The management was overjoyed and overwhelmed by the response from the students.

The telecalling firm also installed the latest call center software solutions in the system for effective handling of students’ queries and grievances.

What effectively wins the faith of the customers was how quickly the firm was able to address their concerns without any fuss.

Obviously, the execution of the advanced and ultra sophisticated online call center software in any business is a one-stop solution to any business problem.

Every market-driven customer service strategy should be well built with a service motive to resolve customers’ queries without delay.