Listening carefully to clients’ queries is the stepping-stone for a company to become successful in future.
This requires the utilization of the appropriate call center software in the system to ensure that all customers have been addressed to properly and with full diligence without any network errors.
The 2017 market research survey has indicated that around 90% of the customers would instantly stop doing business with a firm that is not capable of delivering outstanding services to them.
So, the need of the hour is to keep customers delighted and happy at the services being provided by your firm.
1) Strong IT and Business Framework: No longer, IT is alien to business. IT now includes much more than the PC and network administration. It acts as an integral part of enhancing the business efficiency.
The recent customer service statistics has claimed that around 80% of the customers seriously get pissed off because they have to repeat their problems to contact center representatives repeatedly.
The same could be easily overcome by installing IVR mechanism into the system.
2) Give Importance to Technology it Deserves: As far as today’s dynamic business environment is concerned, technology’s relevance shouldn’t be ignored.
The Gartner study has claimed that around 70% of Fortune 500 companies usually maintain an utmost cohesive working environment between sales and technology department leading to better sales and administrative functions.
3) Formulate Customer-Centric Marketing Strategies: The use of data should aim at putting consumers at the core of the business.
It refers to highlighting customer’s viewpoint and need at the top of the business strategy.
For example; Tesco, the world’s leading retailer having years of expertise in extracting insights from customer’s purchasing trends and following them into the real business too. The brand has now successfully retained the customers’ faith years after years.
4) Customer Information and Brand values: The use of appropriate data on daily operations can enhance business revenues.
It ensures optimal utilization of the necessary resources to enhance the credibility of the business organization.
Whatever information a company gets should use the same in the best possible way. The use of the appropriate calling devices stores the customers’ information into the system in a chronological manner.
5) Provide Maximum Customer Satisfaction: A customer journey is, mostly, digital these days. This necessitates the use of the appropriate software and devices to ensure absolute flawless service during an online transaction.
Special attention is required when a company goes on to build its B2B network as in that scenario the company works with business people and not usual customers.
So, special attention should be diverted towards offering outstanding contact support to consumers both for B2C and B2B purposes.
6) Digital Media Support for Ultimate Customer Experience: The recent customer survey statistics have indicated that around 90% of the customers feel privileged when they get instant customer support services on social media itself.
Today, digital media has evolved out as the single most important mediums to understand the customers’ response about a particular products or services directly.
Case Study
A two-year old telemarketing company was highly anxious, as its sales have plummeted by 20% in the last six months.
The company failed to install the apt call center solutions despite repeated requests from customers. Irked customers finally stopped renewing contracts from the telemarketing company.
After a lot of promotional campaigns with no better outcomes, the company finally took the advice from the marketing consulting firm to boost up the sales.
The experts suggest to integrating the best call center software in the process as part of technology transformation.
The trick worked wonderfully. The end users not only find it extremely delightful to talk to a representative over the telephone in a courteous manner. It resulted into the increased turnover and profit of the customers’ business.
The customers started renewing the contract and referring others as well. The new call center software solutions has helped the firm not only to retain and increase the customers but help to develop the brand as well over the period of time.
Overwhelmed by the portal’s recent success, the company thanked the consulting firm. The owner installed the online call center software in all the system.
Moreover, he connected each computer and telephone for better communication and administrative purposes. The staffs were delighted by the company’s recent success and latest software.
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