A sale is all about personal charisma and appealing the hearts of the buyers. It depends on several factors; starting from calling etiquette and product knowledge of the telecaller to a flawless network connectivity.
To accomplish the object, most of the firms install the call center software to ensure that customers get attracted to the product or sale at the first call itself.
A salesman needs to be smart enough to convince the prospect at the first call itself. For that, he needs to initiate an interesting dialogue with the customer.
He will also have to demonstrate an utmost level of professionalism and calling etiquette ensuring that calls meet the highest standard of customer support services.
Here are a few tips to captivate your prospect’s attention at first call;
1) Highlight Your Product USP: It’s so simple process. A telecaller can make a huge difference by letting the prospect know many things about the product on his first call.
The 2017 customer support survey has claimed that around 79% of the customers are likely to buy a product when a company offers them something new and unique as compared to the rest of other firms.
2) Follow the Basic Process of Calling Etiquette: Prospect’s attention grows louder on a firm when a telecaller politely addresses them during a conversation.
A consumer survey of 2016 confirmed that 86% of the customers feel calling etiquette as the single most important factor for telephonic discussion or conversation.
3) Great Headline: Whether you wish to advertise your product well in the newspaper or TV commercials, having an eye catchy headline is the need of the hour.
The same should be used during outbound calling too so that customers can get attracted to the product on hearing about the product.
Basically, a telephonic conversation should be short, lucid and succinct up to the point.
4) Promote Your Products with Offers and Discounts: In order to grab the attention of the clients, it is important to allure them with necessary and relevant offers and discounts.
So, when a call center pitches a product for sale then it should be clubbed with the company’s applicable offers and discounts.
The recent customer survey statistics has claimed that around 67% of the customers are likely to buy a product when a telecaller or the sales professional offers a lucrative discount.
5) Understand Your Customer’s Problems and Requirement: Your prospect might have some unexplained fear about the brand that you wish to promote.
During the first call itself, the prospect may decline your call saying he or she doesn’t need your product.
Now, you don’t need to force or thrust the product to him or her. Instead, you should calmly ask the prospect to explain their bad experiences so that you could offer a meaningful solution to them.
During the entire conversation, keep your calm and stay positive.
Case Study
A call center was in its third year of operation. Though customers were largely satisfied by the call center’s prompt responses using the best call center software, yet the contact center fails to grab the attention of its new clients at the first call itself.
The contact center owner asked the supervisor to find an amicable solution to it at the earliest; So that most customers at least sound positive during the outbound call center campaigns.
The supervisor checked the call center solutions to get a list of unsuccessful customers.
The call center supervisor also integrated the company’s entire networking infrastructure with the apt call center software solutions for quick compensation to customer’s grievances.
Now, the challenge was to captivate prospect’s attention at the first call.
Then, the supervisor spearheaded the company’s outbound calling campaigns installing the best and astute online call center software so that the contact center could have a complete record of the customer’s voice data conversation.
The supervisor also gave some vital tips to his call center team so that they could convert a random enquiry from a customer into a sale.
A couple of months later, the call center generated a net profit of around 17% owing to its adoption of new and improved customer-friendly approaches during outbound campaigning.
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