Saturday, 2 September 2017

How To Identify Right Technology for Your Needs In Top 5 Ways

Considering the current days of ever-increasing technological innovations and advancement, making the right choice is of utmost importance. Especially, when it comes to offering astute customer services, installing the appropriate call center software is extremely necessary.

These days, the long-term stability of a company depends upon the kind of calling devices and tools that a firm uses to its day-to-day customer service operations. No firm can manage to run itself without utilization of the appropriate software tools and equipment.

However, before installing a large number of software tools and other foremost technology programs in the company’s system and network, a firm needs to know its exact requirement for the same.

Key Points to Consider Before Choosing a Technology

1) Set Your Technology Goals: Mere installation of advanced and complex devices will not work. A company has to give considerable time to think and define the strategy for its customer policy in accordance with the type of technology that firm wishes to utilize in its office.

The latest consumer statistics have claimed that 90% of the customers are seriously pissed off due to a delayed response. So, appropriate calling devices and technology should be used to augment the customer support services.

2) What is the Customer’s Level of Expectations: Before implementing any technological innovation at your firm, it becomes essential to analyze each step from customer’s point of view. The 2017 market survey on consumer behavior revealed that around 60% of the customers are in the age-group of 18-40. They are extremely impatient. So, a firm should try its best to keep all devices advanced and up-to-date.

3) The Cost of the Technology and Benefits: A company should also analyze how much it will cost to execute a new technology in the system. A company shouldn’t invest a huge sum of money towards adding innovations in technology to its offices. The cost and appropriate returns also need to be identified before implementing any such decisions at an office.

4) Balancing Technology and Employees Skills: Technology is worthless if the employees are fully ignorant about how to use the same during a live chat or while resolving customer’s grievances. So, both technology and employees’ skills are important. A prudent entrepreneur continuously works towards enhancing the employee’s skills alongside executing the firm’s technology goals.

5) Offering Apt Technological Contact Services: A firm should always look into the customer services, as it is the basis of survival for any firm. Call center executives and support staff should aim at offering appropriate services to customers round the clock even if that requires the installation of costly equipment and devices or new technology.

Case Study


An apparel selling firm is running well. It gets good profit in the sale of its products. The owner is currently maintaining the entire business on obsolete technology and networks. Many often, his friends asked him to install the best call center software but he doesn’t do so.

Now, just few walks away from this shop, another garment shop was launched a couple of months back. The new shop looks breathtaking, and it has a high-quality network and other calling devices installed in the system.

This shop has also integrated the advanced call center solutions in the process to handle the customer’s queries and grievances effectively, unlike the other shop.

The rise in competition brings the first shop’s success rate to a halt. However, both shops deal in most similar products, yet customers preferred the second shop because of its outstanding customer support services and advanced technological tools for customer’s assistance.

Having exhausted all other options, the first shop outsourced its call center services to a reputed telecalling firm. The outsourced agent instantly integrated call center software solutions to transform the shop’s entire contact center works.

The telecalling firm’s trick worked very well. Soon, within just a few days, the first shop got many new customers. Gradually, its profit increased as well. In consultation with the shop owner, the telecalling agent then also installed the latest online call center software in the network.

This helped employees to resolve customer’s grievances sans any network errors independently. Prompt devices also ensured speediest internet connectivity.

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