The appropriate measure of the marketing activities is important in the sense that a company needs to know whether its investment in the promotional activities is yielding right returns or not.
The installation of the suitable call center software is necessary to ensure that the proper information reaches to correct people at the precise time.
It might look easier to calculate ROI on marketing campaigns but far more difficult to translate into a reality. Around 90% of the customers feel disgusted due to poor customer support services, and they are the ones who can’t get lured by attractive advertisements.
Offering quality contact support to them is the need of the hour.
1) A Robust Marketing Campaign: When a firm really wishes to extract the exact details of its ROI on marketing activities and promotional campaigns, then executing a robust pre-marketing strategy is of utmost importance.
According to the statistics by Forrester, 87% of senior marketers don’t feel confident in enhancing the company’s sales prospect after any market campaigns. So, it is a necessity for the firm to ensure a thorough and full-bodied marketing campaign for specific purposes.
2) Fewer Marketing Campaigns Ensure More Returns: This works on the simple concept that quality is always better than quantity. Rather than spearheading a lot of campaigns, a company can instead focus on one or two promotional campaigns at a particular time of the year to generate improved sales results.
The 2017 consumer statistics have revealed that around 60% of the companies believe that they need to work more towards customer service innovation in order to survive the current days of incessant global competitions.
3) Implementing Efficacious Marketing Strategies: Before calculating its ROI on promotional activities, a company should define the goals first. If the basic aim of a company is to win the trust of the customers, then more than promotions – the firm needs to reach out to its customers using omnichannel supports such as social media, TVC and direct emails.
4) How Well Are Your Staff’s Capability?: This is the most pivot question that every entrepreneur should ask himself before proceeding with any marketing activities or campaigns. No matter, how attractive are your marketing campaigns, if the firm has a team of incapable staff, then in the end, ROI will be zero.
So, every firm should exercise maximum caution while appointing the staff for the company’s contact support services.
5) Analyze Customer’s Response Before and After a Campaign: Eventually, ROI can’t be measured in its strictest sense. There is always a probability of the future sales of the company’s products or services.
However, a company can get to know whether a particular marketing campaign is a success or not by measuring the customer’s response immediately once the campaign is over.
For example; if a company received 100 calls in a day from customers, and it changes to 200 calls following a campaign, then the ROI is 100% from a company’s point of view.
Case Study
A garment company decided to go for a massive promotional campaign all across the nation to augment its sales. The company earmarked a hefty sum of money for that purpose. However, the company didn’t install the appropriate call center solutions in its calling process as yet.
Though the company was aware of the problems that could arise by non-integration of the best call center software in the system yet it continued with obsolete calling devices.
As per its previous decision, the company spent a lot of money towards promotional campaigns. Now, immediately after the marketing activities and campaigns, the firm realized that it fetched lukewarm response from the customers with low ROI.
The company soon outsourced its customer support services to know what went wrong. The outsourced telecalling firm first installed the advanced and efficient call center software solutions in the calling process.
Within a few days, customers flooded the contact center with lots of pre-sales enquiry.
Smile returned to owner’s face as he realized how important the calling tools are for any firm. The firm now fully works with the latest online call center software and treats each of the customer’s queries on a priority basis.
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