There are various ways to promote your brands but enhancing brand visibility on social media has its own significance. It leads to an instant spurt in the general curiosity of the customers, and the same should be adequately galvanized utilizing the call center software at the contact centers.
Social media can definitely make your brand a household name, whether it deals in a product or services. According to the latest consumer support survey, around 85% of the consumers are likely to be retained by a firm that offers them help and supports directly on social networking sites. So, the power of social networking sites should be never undermined.
1) Create Rocking Social Media Profiles: The best way to make your products and services visible worldwide is by promoting your brands more on social networking sites.
Launch your official profile pages indicating the products and services you deal with on all major social networking sites. Create company profiles on the big social media channels.
2) Advertise Your Products and Services on Social Media: Every new enterprise goes through the phase of anonymity when customers are mostly unaware of your brand.
The best way to grab attention in that time is by promoting your products and services on social media channels. The latest survey on consumer behavior has revealed that 70% of the customers get instantly attracted to the new products.
3) Local Partnership: This is another great strategy to build branding for local businesses. Collaborating with other local businesses to organize joint seminars, events, or even celebrating festivals can boost up the knowledge about company among the people.
4) Referral Programs: Merely doing business is not enough. Retaining the never-ending customer’s attention on the brand’s products or services is also necessary. This is the very thing that determines the future prospect of the company. Referral marketing will not only retain your existing customers but also create new customer base.
5) Offer Freebies: People tend to love free stuff and memorize them for a long time. The company can put its brand name on the freebies and distribute them in social events or festivals.
6) Organize Contest on Social Media: Arrange social media contest where participants can share the photographs or video and ask other to vote them.
The participants can share the link of the contest to their friends and relatives to get more votes. This will surely increase your brand awareness among the people and they will remember it for a long duration.
According to the last year’s survey, around 75% of the customers love to engage with a brand on social media that organize quiz, contests and other fun interactions over social media or email campaigns on a regular basis.
Certainly, these things improve social media presence of the brand increasing more leads and future prospect of the firm.
7) Infographics and Visual Content: People love to read and share infographics by 3x more compare to other contents. Similarly, visual contents with different color also increase the willingness to read the content among the people.
Case Study
A premiere Education institute was in its third year of operation. The institute has hired marketing personals for developing the brand. However, the institute has not enough students even though the institute has adequate teaching staff and infrastructure.
This situation has made investors and board of directors little worried. They meet all senior people of the institute and discuss the problem. Many suggestions came to change the methodology of branding and technology.
The institute had moderately installed software in the office but missed out integrating some vital calling devices in the process like the best call center software. It affects the working of the institution’s contact support programs big way.
After focusing on social media marketing, local partnership, and integrating the advanced call center solutions, the institute was getting inquiries about their courses within few months.
The installation of the appropriate call center software solutions within the system helped a lot. The students or parents could know about the courses and other facilities on the telephone quickly.
Replacing obsolete technology by new and the improved versions of the online call center software is always a better option for any firm. Such tools constantly keep the efficiency level of the firm on top while expediting its general contact support works and services.
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