Closing the loop with your firm’s sales team requires a lot of guts and execution of proper strategy. The installation of the call center software in the system helps the entrepreneur keep a track record of his each client within the system’s computer networks.
The closed-loop reporting helps a firm trace the path of its leads from their first encounter to the final stage of becoming a customer. However, it is easier said than done.
For the successful implementation of an effective closed-loop marketing campaign, the firm needs to keep two important tools intact.
A recent consumer survey statistic has revealed that around 90% of the customers stop doing a transaction with a company that offers not so good after-sales-services.
Therefore, the company should focus towards offering outstanding customer support services using the latest software tools and equipment.
1) Utilize CRM Software: The most important aspect of the software is the one that astutely manages customer relationship management. Such advanced tools help the company’s IT department to synchronize the activities of sales, marketing teams for the fulfillment of company’s certain objects, and goals while getting newer clients repeatedly.
2) Potential of Marketing Software to Augment the Business: Apart from CRM software, the firm also needs a robust marketing tool that can process marketing data. Such tools also offer an opportunity to measure the effectiveness of the company’s inbound marketing activities.
One recent survey has disclosed that 70% of the companies feel that there is an urgent need to add more innovation to their customer service strategies.
3) Track From Where the Leads Generate: Record the specific marketing activities that generate the leads such as social media, email marketing, events, local partnership, etc. All this information should be available to the sales team. This will help owner and sales team to measure the effectiveness of the campaign.
For example, when a website visitor logs on to your website and explores various pages. The cookie in the system allows you to identify the sources from where the customer thrives on to your web page.
It is important to know the sources that generate more traffic to your website. So, enabling cookie option in the website extension is a good idea.
4) Tracking Your Visitors on Regular Basis: Every entrepreneur is more concerned about knowing who the routine visitors to his site are. If they like the company website, then they are the future clients and a prospect of the firm – converting them into successful leads is now the need of the hour.
Promoting the website with useful and high-quality information is always a right way to promote the company’s products and services.
5) Closing the Loop Between Marketing and Administration: A website should act as the central hub of the company’s entire marketing activities. It is the simplest way to close the loop with the sales team.
The 2016 statistics on consumer behavior claimed that around 90% of the customers want a firm to have an attractive website.
Case Study
A call center was getting a very fewer sales enquiries from the last couple of months even after the huge investment. Until now, the company worked with old call center solutions. However, a sudden drop in calls compelled the firm to analyze the causes properly.
The management found that their network infrastructure wasn’t connected to the best call center software, CMS and reporting tools. So, customer data were not collected in the single database and reporting system was not effective.
Apart from this, many calls from the customers get disconnected midway without getting connected to the contact center.
It was a big challenge for the call center to revamp its customer service at one go. After a lot of thinking, the owner decided to install the advanced call center software solutions as a technology transformation process.
The use of the online call center software in the communication process always acts like wonder for the firm. The effective software helps the representatives attend customer’s calls with more diligence and sincerity.
Such tools also prevent calls from getting disconnected abruptly due to call drop or inconsistent network connectivity.
No comments:
Post a Comment