Every marketing campaign begins with the identification of right target audience for products or services.
The basic question arises here is, who are you calling to? What should be the level of product reach?
Sometimes, the firm personally talks to the customer over call center software as a part of a pre-marketing strategy.
Pitching the product at the right time to right consumers is essential for the future prospect of the firm. The latest consumer survey statistics have revealed that around 77% of the customers get annoyed when they have to repeat their requirements many times to a contact center representative.
It clearly shows that the telecalling executive is not pitching the relevant product to the target audience on time.
1) Analyze Existing Customer’s Behavior and Response: A great start to a product campaign can begin from the existent information already stored in the system.
At convenient timings, the telecalling executives should personally offer the newly launched products to the existing customers firm with some additional offers before launching the same to free market.
A recent survey on market research has claimed that around 65% of the customers find it a matter of great privilege when the company offers them a product first before launching the same for the general public.
2) Outstanding Product Communication: Not just a catchy slogan, but a product should have appealing taglines and presentations using appropriate graphics and contents on promotional campaigns.
The idea is to create the impact of product in the mind of the customers in the very first sight of the same. An advertisement of the product should be able to connect to masses and make an impact directly.
3) What’s New and Improved in It: it is a norm that every product has to be different than the rest. Customers want newer and enhanced products all the time. So, a new product has to be different and better than others.
A market research statistic has claimed that around 70% of the customers get instantly attracted to new and improved products. 7 out of 10 customers would buy a new product instead of others.
4) Be Truthful and Don’t Brag: Staying honest to yourself is the basis of your future success. Communications with customers should be up to the point and in a professional manner.
The firm should give appropriate training to telecalling executives so that they can handle such important communications independently.
You can exclaim the USPs of your products, but you don’t need to brag about the same for no reason.
5) Right Time to Initiate Chat: Pitching products to the right customers at the right time is the need of the hour.
An effective communication is essential in this regard. Ideally, a telecaller should call the consumers or potential clients at frequent intervals to get an appointment for talking about the newly launched products.
Case Study
A call center firm was running smoothly with its limited resources and staff. The contact center installed the call center solutions and some other old calling devices for its office operation.
One day, the management decided to launch its IT help desk so that people could contact the center for any IT problems.
However, the execution of the “IT help desk” plan from the contact center itself was becoming extremely difficult. The use of the obsolete call center software solutions has completely slowed down the calling process.
The customer care representatives had to repeat same things to customers repeatedly as IVR wasn’t installed in the system.
After enough consultations with the IT experts, the firm finally integrated the advanced and best call center software in the system.
And, yes, it came with a host of benefits, including IVR, auto voice recorder and noise reduction mode.
Initially, the installation of the online call center software brought no results. However, within a week after its installation, enough changes could be observed at the contact center.
Customers were highly delighted as they could now easily contact the customer care representative for any IT query or help 24x7.
Moreover, now each of the customer’s calls was attended to with a special care under noise reduction mode to prevent abrupt call drop.
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