The launches of several private colleges and universities have opened the new avenue for educational entrepreneurs.
With the rise in the cost of everything, academic institutes also see a massive rise in its day-to-day administrative functions. In such a situation, garnering necessary funds via fund-raising or enrolling maximum students is the only strategy that could let an educational firm survive.
Now, it is important to mention here that calling prospective students is a time-consuming process. If the institute itself undertakes such initiative, then it could literally lead to a lot of wastage of time.
On the contrary, call centers are the experts in this regard. They know how, where and why to call certain prospective students seeking their enrollment at a particular institute.
The 2017 survey on the US Education has claimed that nearly 81% of these organizations witnessing a steep rise in the tuition fees.
Therefore, enrolling maximum students for the courses is a good way to move forward while keeping the quality of the institute paramount. An institute on its part should launch more and more online, distance and regular courses to grab the students’ interest.
1) Aggressive Marketing: To ensure that students pay more attention to the outbound call from the institute, latter has to follow hard-hitting marketing strategy popularizing its courses and teaching modules to the world at a large.
According to the latest educational survey conducted in Asia, around 73% of the candidates prefer distance education to regular study.
2) Subjects Combination: Apart from marketing promotions, the institutes also have to offer the right combination of subjects to allure students.
Now, the institute needs to entrust a tele-calling firm to speak out such schemes while the institute’s staffs should focus more on education-related issues.
3) Government Approved Courses: Affiliation and approval of the institute’s courses are also important. Therefore, every entrepreneur who wishes to get more students must seek approval and affiliation of his institute from the government’s nodal body.
The survey on student preference in 2016 has revealed that 97% of the students would go for affiliated and government-approved courses than the non-approved ones.
4) Provision of proper Certifications: After completion of a course, a student wishes to get a certificate that has all details of his marks and skills. If an institute wants to enhance its credibility among students, then offering certificate and diploma after completion of the courses is essential.
5) Campus Placement: From the last one-decade or more, the concept of campus placement has gained a stronghold. Most of the students now wish to get a campus placement at his alumni itself after completing any course.
Certainly facilitating the placement option to students is a good idea to win their trust.
Case Study
A recently inaugurated institute was not getting enough students on its campus. The college offered high-quality education, but since it was new, hardly a few people knew about it.
The educational firm installed the effective call center software in the process to resolve prospective student’s queries.
The management decided to rejuvenate the whole institute with the best call center software to streamline the complete technical process.
The college exactly did the same integrating its entire students support department with the IT administration for apt services.
Challenges
However, continuous handling of IT and students’ issue made it difficult for the IT Head to work independently. He instantly appointed a tele-calling firm with due permission from the director. The idea clicked well.
The Institute connected its entire call management with the highly efficient call center solutions.
The tele-caller also initiated several chats with the prospective students by way of outbound and incoming calls. Within the next two weeks, the teaching firm received around 20,000 new inquiries from the students worldwide.
Solutions
The benefits of using call center software solutions within an educational institute are manifold. It lets the call center executive manage the technological functioning independently without any issue.
These types of calling devices are quite simpler and easier to use. The contact center can use such tools round the clock with minimum difficulty.
In addition, the use of the online call center software allows the call center staff to make a direct call to prospective students utilizing the automated IVR and call recorder in the process.
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