Suppose a marketing executive tried everything to pitch a product, but a prospect eventually didn’t purchase the same. There is no need to be panicky. A bad sales call is quite common in the world of marketing.
In some cases, sales executives face rejection after rejection from customers despite initiating an amiable talk with the customers utilizing the apt call center software in the process.
Managing the workload after constant rejection could be tricky for the contact center executives. Here are some valuable tips to overcome the gloomy feelings to recover from a bad sales call.
1) Control Your Emotions: In sales, the productivity matters much more than the efforts. Every salesperson is known more for his output than the efforts he puts in towards pitching a particular product for sale.
The first step to come out of emotional stress after rejection is to take a deep breath and forget about the rejection.
The 2016 survey on market intelligence has claimed that 57% of the sales employees feel extremely dejected when customers don’t buy their products even after putting in umpteen efforts to convince them about the product’s USPs.
2) Go For a Walk and Stay Distracted for a While: Immediately, after any such rejection, the customer care executive should go for a walk to distract his mind. He should take a deep breath and have faith in his convincing skills.
It has been found from the 2016 survey on consumer behavior that 77% of the consumers are likely to buy a product when the customer care executive offers attractive discounts and freebies to them.
3) Calm Your Mind: Calming one’s mind is the biggest strategy to overcome the disappointment of rejection. He or she shouldn’t touch telephone for a few minutes.
It will refresh their mind and pacify the heart too. Executives can also watch a funny video or youtube songs to rejuvenate themselves.
4) Focus On Next Calls: Your subsequent step should be towards focusing on following customers. No matter, how many persons disconnect your calls or decline your sales offers, eventually some people will necessarily buy your products too.
It is this belief that keeps the sales professionals handle sales rejection so easily.
According to 2016 consumer intelligence report, around 98% of the customers are likely to buy a product when the sales executive initiates a chat with them following the basic calling etiquette and courtesy.
So, courtesy matters a lot during the sales process.
5) Understand Your Mistakes: Every sales call has its own pros and may be cons as well. Without thinking much about the customers’ rejection, a salesperson should think about his own mistakes that he might have committed during the conversation or live chat with customers.
There is no need for the sales executive to think about it too much. He just needs to take a cue from the same and move on. His next strategy will be to ensure that he won’t repeat such mistakes again in the future.
Case Study
A two-year-old call center has a number of capable staffs. The contact center also installed the best call center software in the process to ensure effective resolution of customer’s calls. However, the call center staffs were little emotional.
Many times, they simply feel depressed and dejected due to call rejection by customers. Gradually, this disappointment affects the staffs’ productivity too. Soon, the contact center’s profit goes down below 11% in the ensuing month.
The call center supervisor installed the advanced call center solutions in the process for quality enhancement purposes. This calling device also helps the supervisor know where the call center staffs were making mistakes. All calls got stored into the system for training purposes.
Upon investigating the call records and call center software solutions, the contact center supervisor found that most employees were thoroughly dejected by the sales rejection immediately after a call.
Then the supervisor imparts much necessary training to staff on how to deal with sales rejection and overcome the same strongly.
Meanwhile, the contact center office was fully integrated with the online call center software to keep a close look at the employee’s performance.
The decision clicked. Next month, the call center recorded a net profit of 21%.
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