It is extremely necessary for all educational institutes to keep a tab on its students. How the student performing in his examinations is always a relevant question for the educational firm.
Better the result, greater will be the credibility and goodwill of the institute.
A learning organization needs to keep all necessary information about every student. Starting from their personal details to their educational performances at colleges or institutes per semester, a college has to ensure protection and safety of all these data.
1) No need for Excessive Details: The primary problem of monitoring and evaluation of students is to understand an institute does not require all details.
Therefore, the data collection process should concentrate more on the necessary things while removing the need to collect all unnecessary things.
The recent customer survey 2016 has stated that 78% of the customers right away decline a transaction because of poor customer support.
The same goes with students too. During the admission procedure, a student should not face even an iota of inconvenience, or else they will immediately scrap the transaction and move to another institute.
2) Appropriate timing of data survey: Actual timing of retrieving customer’s feedback should be done as per their convenience only.
In this case, a student must enjoy talking to representatives. Any form of harshness or rudeness in the voice of the executive could immediately irritate him or her.
Therefore, telecallers should dial students at the appropriate timing for data collection purposes.
According to the latest survey, every organization has 5% of dissatisfied students. It is an onus on the organization to take such students into confidence, improve the institute’s services, and contact support programs.
3) Student’s Feedback and Honest Views: Collection of data should be always coupled up with candid opinions. Ideally, the institute should offer something to the student for openly voicing their opinions.
It can be anything like a book or chocolate or gift hampers – just to encourage them to participate in the survey.
A new survey has claimed that it is 7 times more expensive to get a fresh student. Therefore, the institute should provide all facilities to its existing student base so that they do not leave the organization under any circumstances.
4) Data analysis and Policy Decision: This is the final phase of monitoring and evaluation of the students; their likes and dislikes about the institute.
The data analysis must be precise and succinct so that it only covers the important aspect of the student’s opinion while ignoring all unnecessary and petty matters.
The 2015 survey on student education has quoted that 90% of the students go to enroll at a college that has the better educational infrastructure and highly qualified faculty.
Every organization needs to work on that aspect to offer the best education to students.
Case Study
A reputed institute was ready to conduct its survey on monitoring and evaluation of students. This year, the institute installs the call center software before the survey to extract right and correct feedback from the call centers.
For the past two years, the organization has earned a lot of fame for its quality faculty, and punctual students support program.
The first phase of the survey went well. However, during the second phase of the survey, the software starts giving wrong information.
The institute contacted the IT head to know where the monitoring and evaluation program was failing. The IT head then installed the best call center software and started the survey campaign afresh.
It was a big challenge for the firm to get a correct picture of the student’s satisfaction level. Soon the institute also activated IVR response within its call center solutions.
It helped to record the entire call conversation of the students within the software.
The telecallers of the organization followed the appropriate strategy as mentioned above to gather vital inputs from the students.
The institute also integrated its entire network with call center software solutions so that all conversations with the students could go well without any call errors.
After a week, the organization analyzed its online call center software data and found that more than 90% of its students were highly satisfied by the overall working of the institute.
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