Being on multiple social media platform is a necessity. It facilitates a greater interaction with the customers round the clock.
However, effective outbound marketing can be a tricky without utilizing the apt call center software in the calling process. Customers might become angry on noticing a slight change in call center executive’s behavior.
Often, customers do not respond to outbound marketing calls considering them to be annoying and intrusive.
A latest consumer intelligence survey has claimed that around 75% of the customers seriously get irritated when a telecaller repeatedly dials them.
A call center firm should try to ensure greater customers’ responses on a voluntary basis, not by coercion or force them to buy.
A latest consumer intelligence survey has claimed that around 75% of the customers seriously get irritated when a telecaller repeatedly dials them.
A call center firm should try to ensure greater customers’ responses on a voluntary basis, not by coercion or force them to buy.
All outbound campaigns are not always focused towards customers. Some marketing campaigns are strategized straight away keeping the B2B community in mind.
Now, a call center firm has to ensure highest caution as this year’s survey has clearly stated that around 89% of the companies stop doing business with a firm because of laxity in customer care executive’s behavior and business deals.
Now, a call center firm has to ensure highest caution as this year’s survey has clearly stated that around 89% of the companies stop doing business with a firm because of laxity in customer care executive’s behavior and business deals.
How to Ensure Maximum Effectiveness in Your Outbound Campaigns -
1) Check Investment and Expected Returns: Before initiating your outbound marketing campaigns or any other promotional strategies, it is essential that a firm should check how much it can invest towards advertising.
Another important task is to analyze how many customers want to reach out the firm and what they expect from the same. Unless the goals are clear, it is absolutely futile to expect the greater success of any marketing campaigns.
2) Unique Visitors to Your Website: Unbelievably, a live website definitely acts as a promotional wing of a company. A website’s landing page should be attractive and informative to grab the attention of the visitors at their very first sight. A firm can post useful information about the company’s products and services on the landing page.
3) Appropriate Search Engine Optimization: Now, every company has a website, but visibility is what ultimately matters. The website should appear on the initial page of the Google or Bing SERP (Search Engine Result Page) as most users only read the first few search results and ignore the rest. A website should do its SEO properly to thwart the competitors’ challenge.
4) Random Calls to Customers: No matter, what customers say but getting a polite call from a skilled telecaller could be utterly welcoming to them. A call center executive should randomly dial customers at convenient timings to initiate a productive dialogue with them regarding the company’s lucrative offers, freebies, and appealing discount schemes.
5) Direct Email Campaigns: Receiving attractive offers directly into the inbox of a customer sometimes works in a miraculous manner as customers find it highly effective and honorable. The latest McKinsey & Company statistics claimed that email campaigns are likely to be three times more successful than any other form of outbound marketing.
Case Study
An online software firm deals in a wide variety of IT products. However, the firm doesn’t achieve desired sales as it couldn’t formulate appropriate marketing strategies until now. Also, the shop owner didn’t install the best call center software in the calling process.
With the passage of time, the shop’s sales figure took a dip. The owner became highly anxious when its monthly profit dropped below 5%.
The shop owner decided to outsource its contact center services. The shop owner asked the call center firm to enhance its revenue generation capacity at the earliest.
The shop owner decided to outsource its contact center services. The shop owner asked the call center firm to enhance its revenue generation capacity at the earliest.
The very first step that the call center firm took was the immediate installation of the advanced call center solutions within the network.
The strategy worked well as customers now enjoyed talking to the firm’s executive in flawless network conditions without any errors.
The strategy worked well as customers now enjoyed talking to the firm’s executive in flawless network conditions without any errors.
In addition, the telecalling firm installed the call center solutions in its system to ensure that each of the customer’s queries is properly resolved and recorded within the system.
Within a month of its operation, the shop owner was highly thrilled at the response of the online call center software.
He never imagined how effective calling devices could instantly transform his loss-making shop into a profit-making firm just in a few days only.
He never imagined how effective calling devices could instantly transform his loss-making shop into a profit-making firm just in a few days only.
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