In the world of corporate philosophy, customers are the kings. Many times, a call center representative doesn't get enough time to explain the advantages of his products or services to customers.
That’s why telemarketing has emerged out as the vital link between customers and entrepreneurs.
Even, telecallers use telemarketing software to ensure hassle-free chat with consumers.
A recent survey on consumer demography has claimed that around 77% of the customers are in the age group of 18-40. So, most companies are compelled to modify their scripts for call centers due to unpredictability nature of these customers.
Around 90% of the customers have stated that they instantly shift to a competitor’s brand on account of poor customer support services.
So, the behavior and calling etiquette of call center executives during a live chat with consumers matter a lot.
Here are a few essential tips to overcome the fear of telemarketing success:
1) Raise Curiosity in the Customer’s Mind: As long as the customers are curious about your product and services, then it evokes more interest from them. According to 2016 customer survey, around 77% of the customers get instantly attracted to products that are new and improved.
2) Special Offers and Discounts: As an entrepreneur, you should value the time of customers. In the world of telemarketing, offering appropriate discounts and other advantages to customers is extremely important.
So, while following your telemarketing goals don’t forget to pitch in right offers and discounts to customers via telephonic chats.
3) Listen to their Problems first and then Offer solutions: Customer support representatives should listen out to the problems of consumers with open ears. They should be always ready to lend a helping hand to them if needed.
The 2016 customer support survey has claimed that around 71% of the customers prolong a discussion with the telecaller when the latter carefully listen to their problems and offer meaningful solutions.
4) Productive Discussions: A call center executive can’t start a discussion with the potential clients directly with a thought of selling the company products or services in the first attempt itself. It is impossible.
Building a friendly rapport with customers is more important so that next time they could immediately buy a product from you. A discussion with a customer can be called productive and fruitful when it ends in an amiable manner with both sides happy.
5) Follow Up a chat with customers Using flexible scripts: In today’s time, customers can get seriously pissed off with little issues. So, customers should be handled tactfully on a case-by-case basis. Each customer could have a different behavior and mindset altogether, same should be followed while initiating telemarketing strategies with them over a telephone.
Case Study
A call center was operating for the last couple of years utilizing the best telemarketing software in the process. Though it worked well in the last few months, the appointment of fresh staff changed that scene.
Unfortunately, these new employees were not experienced in dealing with the ultra-sophisticated devices such as the telemarketing solutions. The call center’s revenue got plummeted by 17% in the next month.
The call center owner asked its IT head to find an amicable solution to the same. The primary target of the IT head was to build up a team of efficient call center executives. He initiated a number of training sessions for that purpose.
Gradually, the employees became familiar with the astute telemarketing software solutions operation soon.
Once the call center employees overcame their fear while dealing with potential clients, it started to bring positive results for the firm.
A few days later, the call center not only got an astonishing increment in both incoming and outgoing calls from the contact center.
However, it also recorded a profit of 27% immediately after installation of the expeditious online telemarketing software in the calling process.
The need of the hour is to integrate the entire call center apparatus with the right kind of solutions and software.
Customers really find it worth delightful to talk to telecaller without any network errors and other disturbances. The advanced calling software helps to create that congenial atmosphere.
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