Friday, 1 September 2017

How To Launch Your New Product In Top 5 Ways

The biggest challenge for a manager and entrepreneur is to ensure the successful launch of a company or brand’s new product. 

Even if the company has already launched a new product, it has to ensure apt use of the call center software to spread the word amongst the maximum people. 

Any product launch can be termed successful only when the entire team plays a crucial role in it. They have to play their part with a dose of a team spirit. 

Customers should not be ignored or unattended to. A recent market survey has claimed that around 75% of the companies believe that they need to add more customer service innovation to enhance their customer engagement strategies.

1) Templates and Banners: The greater the visibility better will be the response. A company should never refrain from displaying banners having the image and USPs of the company’s soon-to-be launched products. According to the latest statistics, around 65% of customers admitted to the fact that they get attracted to new products. 

2) Product Design and Package: For any tangible item, consumers will look into the product design and its packaging first. It grabs their attention and concern. So, a company should invest a hefty sum of money towards ensuring attractive packaging of the said product.

3) Proper Planning and Execution: A recent consumer survey has claimed that no matter how much a company is busy with its newly launched product, ignoring customers could be extremely detrimental to company’s future growth. 

The same statistics further claimed that around 89% of the consumers immediately stop doing business with a firm on account of its unprofessional attitude and poor contact support services.

Planning starts with the proper framework and in a congenial environment when every employee knows its responsibility well. 

For example, the sales team should conduct a market survey, a few days prior to the launch of the product. Similarly, an accountant should determine the ideal price of the future product keeping competitions in mind.

4) Training the Sales Workforce: Sales team is the actual determinant of a company’s future products. So, an entrepreneur should spend considerable time towards empowering the sales staff with adequate soft-skills and calling manners.

Around 60% of the customers find it seriously irritating and upsetting when they have to explain the certain problem to sales and support staff again and again. So, an entrepreneur should always keep the experienced staff at his call center.

5) Target Audience and Feedback: During the pre-product launch stage, an entrepreneur should spend considerable effort towards identifying his target customers and make them familiar with the kind of the product that the brand is about to launch. Pre-product launch feedback is also essential to understand the future response of the same.

Case Study



A cosmetic brand was having a considerable base of customers. It is around two-decades old company, and very popular with the young girls. Last year, the company decided to launch its new cosmetic product.

Interestingly, the company avoids investing in promotional strategies and it did not install the best call center software in the process to resolve customer’s questions. When the product was actually launched after a few months, it received a lukewarm response from most of the consumers.

The owner became anxious and decided to outsource his contact support works to know what went wrong. The telecalling firm installed the apt call center solutions on day one.

The telecalling agent was sure that the use of sophisticated calling devices would be more than enough to win customer’s faith again. Gradually, the brand received enough enquiries on its new products. The company recorded them into the call center software solutions for future references.

Overwhelmed by the consumers’ responses, the company soon launched its new product. It was declared hit on the very next day as all products went out of stock instantly. The company then installed the online call center software to ensure proper resolution of consumer’s queries and questions 24x7. 

Be it during the pre-product launch stage or afterward, assisting customers should be on the top of the mind of every firm. It enhances the credibility and goodwill of the firm.   

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