It doesn’t matter if your business firm focuses on digital or the traditional form of marketing, you may still need highly skilled and experienced sales personnel with persuasive scripts to generate conversions.
For the telemarketing business, the use of the appropriate telemarketing software in the system is extremely essential.
The latest survey on consumer behavior has claimed that around 70% of the customers don’t want to reiterate their requirements on a telephone repeatedly.
So, the use of the astute IVR mechanism in the calling tools is imperative for the firm. Here are the top 6 tips to choose the right caller for promoting telemarketing campaigns.
1) Toll-Free Number and Unlimited Calls: For winning the faith of the customers, and smoother execution of the inbound and outbound calls, it is essential for a telemarketing firm to provide toll-free support to callers.
Similarly, the firm should also opt for boundless calls so that the call center executives could make a call to customers without worrying about telephonic charges.
The 2017 survey on telemarketing campaigns has revealed that 81% of the customers want to get an incoming call rather than making an outbound call by themselves.
So, opting for unlimited calling facility helps the telecalling firm to call customers multiple times at convenient timings.
2) User-Friendly and Ease of Application: Ability to use the available software and technical tools with confidence is another crucial aspect of telemarketing business.
Telecalling executives should be fully familiar with the software and tools that they use. A voice call recorder integrated within the software could have great help as it completely stores the telephonic conversation for future use by the firm.
3) No Call Drops and Delays: The very purpose of a telemarketing campaign is to gather maximum leads and convert the same to sales.
Call drops are a strict no-no in the telemarketing sector. The use of quality calling devices eliminates any chance of call drop or delayed attendance to calls.
According to the latest consumer survey, around 90% of the customers stop doing business with a firm due to poor customer services. So, offering outstanding support to customers is the need of the hour.
4) Customer Relationship Management: Always opt for an appropriate software tool to spearhead your telemarketing campaigns. CRM features store necessary data of the customers, including name, email ids, and contact numbers.
With CRM tools intact in the system, a telemarketing campaign is likely to get a boost with the availability of a wider data.
5) Call Reporting Analysis: An ideal telemarketing tool should be able to keep a track record of all calls – including missed, received and dialed – in the call log option. Such metrics helps the call center owner to make real time decisions from the analysis.
6) Automatic Email Campaigns: The auto email campaigns can deliver highly desirous results to the firm. Under this process, the telemarketing device automatically sends promotional emails to customers worldwide on a random basis.
Case Study
A telemarketing firm notices a sudden slump in consumers’ queries. Initially, it thought that the problem might relate to its staff. So, the owner of the firm didn’t install the best telemarketing software in the process. He carried on the normal functioning of the firm using old technology.
After a couple of months, the slump in incoming calls grew more. Now, the owner of the firm was more tensed. Then, he installed the advanced telemarketing solutions in the computers to accelerate his promotional campaigns.
Initially, it was very difficult for the staff to handle the telemarketing tools independently. However, with efficient trainers, they soon become adept at operating telemarketing software solutions during live calls with consumers.
Within a couple of weeks, the telemarketing firm got a complete makeover. Now, it received calls round the clock. The owner and his team were highly thrilled and delighted to see such a huge rise in both inbound and outbound calls in such a short span of time.
The company recorded around 23% raises in profits just a couple of months after installation of the online telemarketing software in the system. The use of appropriate technology is certainly a necessity now in every business.
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