Marketing has completely transformed in the last few years owing to the latest innovations being added to the digital marketing.
Now, traditional methods of promotional marketing like direct mail, emails and telemarketing have also brought in enormous options in content marketing utilizing the telemarketing software in the process.
Even at present, traditional marketing and lead generation channels are still much active. However, the entire telemarketing methods have changed a lot.
According to the latest statistics, around 70% of the firms go on to add more customer service innovations to their firms by enhancing their telemarketing strategies on a global scale.
1) Building Quality Database for the Prospect: The database always acts as a ready reckoner for an entrepreneur to enhance the future prospect of his business.
Database contains the entire information of the prospective customers who can buy from the firm in the future. Around 80% of the entrepreneurs believe that keeping a track record of customer’s voice data is always beneficial to the sales team.
2) Face to face communication with the Customers: The benefits of two-way conversation with future clients by way of telemarketing should not be overlooked. The quality of insight and information in telemarketing is a lot more than any other channel.
3) The delivery of the exact message at the right time: It is only through telemarketing strategies that potential customers are offered the real-time information about the company’s products and services.
The latest consumer survey statistics have claimed that around 90% of the customers are likely to get retained when a company utilizes omni-channel support.
4) Augmenting Customer Relation Management (CRM) Strategy: Using the marketing automation technology, an entrepreneur will be in a better position to deliver the correct message at the right time to customers.
The use of the personalized content and attractive pictures makes the message more effectual as customers attach directly to the same.
The latest customer service statistics have stated that around 75% of the customers feel highly privileged when a company listens to their feedbacks.
So, a company should never fail to grab the feedback of the customers by way of telemarketing as and whenever possible.
5) Getting Old Customers Back: It is only by way of telemarketing strategies that a customer care executive can connect with the old customers.
The company representative should try to analyze from those customers that why did they stop doing business with that company?
According to one survey, around 90% of the customers immediately stop doing business with a firm due to poor customer support services.
So, a company should work harder towards winning the faith of its customers back and ask them to start buying products and goods from the company again.
Case Study
An educational institute was gaining momentum because of its superior customer support services. The installation of the best telemarketing software in the process made things simpler for the firm.
However, the company was not that much efficient at database management system or DBMS. Many often, it received complaints from the students that their pending queries addressed to faculty were not attended to properly.
The non-integration of the appropriate telemarketing solutions was a bad idea.
One day, students rushed to the institute and directly complained the director that their queries were not being addressed properly at the call center. The director then called a meet with the officials.
The contact center admin admitted the fact that the use of obsolete and old technology within the process was acting as a hindrance to the firm’s contact center services and infuriated the learners. The management wanted to know what could be done to tackle the same.
The trick worked well as students were now getting live chat facility with the faculty and online assistance round the clock. The integration of the advanced telemarketing software made the entire DBMS smoother, effective and prompter.
The institute and the students were extremely delighted by the installation of the latest version of the telemarketing software solutions in the system for effectual student support programs. It gives a fillip to the institute’s rising credibility and made it famous.
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