Thursday 7 September 2017

How to Capture Customers’ Experience In The Best Way

Ideally, every time, a consumer interacts with a contact representative they follow the route that an organization has initiated for them.

Usually, call centers are the one-stop place where customers get their queries solved. Now, it depends upon the company to install the call center software in the system to answer customers’ queries via IVR and other options. 

Everything starts from a concept. Now, it completely depends upon an organization to ensure that maximum customer service assistance is provided to them 24x7.

In current days of hectic schedule, resolving customers’ queries over telephone is better than customers personally reaching a firm to register their complaints. 

The recent survey on consumer behavior has claimed that 60% of the consumers feel delighted when a human representative personally talks to them to resolve their grievances. 

1) Customer Experience Blueprint Chart: Every firm should try to ensure a better customer experience blueprint for its customers.

This will offer a congenial atmosphere where both the customers and the firm can interact with each other in a hassle-free manner without any complications or conflicts.

During every customer friendly-chat, customers should be advised to give their honest feedback about the company’s contact support services. 

The consumer survey behavior of 2016 has claimed that around 65% of the consumers love to express their opinions regarding the working of a business firm. 

2) Live Website for Customer Resolution: Resolving customers’ issues is a big task. Customers may need assistance 24x7, it is the duty of the firm to address customers’ queries as, and when such need arises.

The best way to resolve customers’ queries is by keeping a live website to register customers’ complaints and then solve the same in a phase-wise manner via direct emails. 

3) Live Chat Window on Website and Telephonic Discussion: Not all customers get satisfied by surfing the net. So, a prudent entrepreneur always offers a live chat window on the company website from where it could directly initiate a chat with customers.

During a live chat, customers are able to express their opinions and concerns in a far more vocal way than any other mode of interaction. 

4) Personal Visit to Consumers to Understand His Queries: Thanks to incessant competitions and business rivalries these days, many times a firm representative directly visits customer’s house to understand his queries properly and find an amicable solution to the same.

Consumers also feel highly privileged when a firm offers such kinds of services to them. 

Case Study

The management-coaching institute was launched three years back. The institute has a good faculty and number of students.

However, many students often complain about the institute’s un-updated website and use of obsolete call center solutions in the calling process. 

Eventually, the launch of another hi-fi institute in the same vicinity made things more difficult for the old institute.

Prudently, the new institute installs the best call center software in the system to ensure effective handling of student’s queries. 

Within a couple of year of the launch of the new institute, the old coaching institute constantly witnessed a slump in its new students.

Finally, the board of directors of the institute decided to outsource its contact service to a reputed call center firm. On the very first day, the outsourced firm installed apt call center software solutions in the process.

The very first thing that the installation of the programs does was to offer astute contact support services to customers.

Also, each of the students queries got stored in the system for further assistance by the faculty or contact support team depending upon the nature of the queries. 

The coaching institute owner found it extremely rewarding as it could now easily thwart any competitions.

The installation of the online call center software in the network process ensures that the contact support team 24x7 adequately answers all queries of the candidates.

The enhancement of the contact support services led the old coaching institute to strengthen its stronghold in the town.

In the following year, the institute retained around 93% of its students. And candidates were highly satisfied by the newly improved nature of the institute’s support networks.


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